What food do consumers want on their plate?
Add conflicting consumer expectations to the list of reasons farming is a tough row to hoe. In its new global study, Cargill found consumers had a hard-to-satisfy wish list for those who put food on our tables—with most claiming to feel knowledgeable about how our food is raised. Farmers should care most about “providing safe, healthy, abundant and affordable food,” said a majority of survey takers. You can read the survey results for more insights from consumers and how Cargill leaders responded in this article.